For Mama
Some dreams are too powerful to fade – especially those born from a mother’s hope. This is the story of a daughter who carried her mother’s unfulfilled dream in her heart: to earn a college degree and become a teacher. Her mother never had the chance to finish school, but she planted a vision in …
The Magic of Stories Continues
On my way home from a digital storytelling workshop at Cebu Normal University (Cebu City, Philippines) last week, I saw a Facebook post by Rae. She shared her experience from the workshop – it was her second time volunteering as my assistant. https://youtube.com/shorts/csU_86rZiyo?feature=shared Though my body was tired from the day’s work, my heart felt …
A Walking Paradox
A lady firefighter’s story! Salute! "A WALKING PARADOX". A digital story by FO1 Imee Dominguiano. Digital Storytelling Workshop with Aurelia L Castro, 9-11 July 2024. Cainta, Rizal, Philippines. https://youtu.be/46W1CiO3BIc?feature=shared
From Fields to Firehouse
"Teacher noon, bumbero ngayon." Here's a fireman's journey – that of a dream, determination, service, and innovation. Happy to have a team of firefighters join my workshop last year. Salute! https://youtu.be/FeT6NCBgH4g "From Fields to Firehouse": Fireboi's Journey. A digital story by FO2 Joe Mc Lien G. Florin. Digital Storytelling Workshop with Aurelia L Castro, 9-11 …
From Fearful to Fearless: The Power of Storytelling
A few months ago, I worked with a client who had an incredible story to share but struggled to put it into words. He didn't know where to start. He worried about how it would come across. Would people care? Would it even make sense?We took it step by step. We focused on the heart …
Storytelling Tip – The Power of Personal Stories in Branding
Did you know that stories are 22 times more memorable than facts alone?This is why the most successful brands and individuals leverage personal storytelling to build trust and engagement. Think about your favorite brands – whether it’s Apple, Nike, or a small local business. Chances are, they don’t just sell products; they sell stories.Here’s a …
Why I Do What I Do
“Stories are how we make sense of the world.”For over 20 years, I have been immersed in the world of stories, helping individuals and organizations craft narratives that amplify voices and foster meaningful connections.But my love for storytelling started long before it became my career.I still remember the first time I truly felt the power of a story. …
“It Didn’t Kill Me, But It Almost Did. Almost.”
"It Didn’t Kill Me, But It Almost Did. Almost." A digital story by Shamma Jade Francisco, Digital Storytelling Workshop with Aurelia L Castro, 9-11 July 2024. Cainta, Rizal, Philippines. https://youtu.be/HbBxAEehEo8?feature=shared "I know I had to share this story to other people because it’s part of moving forward. It was breaking and healing at the same time. …
EDSA39
I grew up hearing and learning about the EDSA People Power Revolution in 1986. I was only nine years old then. But only this time, on its 39th anniversary did I ever attend an event for it and joined others in praying for our nation – a mass and candle lighting at Redemptorist Church in …
Radio
I've just read that today is WORLD RADIO DAY. So, let me flex my radio – my morning companion while I have my coffee. I bought this for Papa ten years ago when he was in the hospital for cancer treatment. Listening to local news and music were some of the stuff I enjoyed with …